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Bringing together an entire ecosystem, web communication is now vital for any advertiser in view of this pervasive neologism that has considerably influenced consumer behaviour: digital. Therefore, by web communication, we mean actions and strategies aimed at creating a real presence on the web.
Web development refers to the process of writing websites in a technical and computer language such as HTML, CSS, JavaScript, PHP and others. Depending on the owner’s needs, the instructions set up on the web and executed on servers may consist of text or graphic elements or be interactive.
The term SEO, whose meaning is “search engine optimization” refers to all the techniques aimed at improving the positioning of a website on SERPs. A well optimized website, is always able to boost the visibility of the web platform so that it is displayed in priority on the desired queries and web searches.

By graphic charter or graphic standards book, we mean a document that encompasses all the fundamental rules governing the use of graphic elements constituting the visual identity of a brand, a company or a project.

The web design of a website, like agrivert.fr, refers to the design of web interfaces, from their graphic design to the navigation of the website, including of course the organization of the pages, the interactional architecture, the ergonomic aspect of each page …

A graphic identity or visual identity refers to the set of visual elements used to identify a brand or company. Thus, among the elements that make up a graphic identity are the logotype, typography, colour, etc.

The technical redesign, as its name indicates, includes all the technical aspects of a website, namely the web technologies used, page loading time, multi-device compatibility of the interface, page redirections…

Graphic redesign aims to bring the graphic design of a web platform up to date. In principle, this involves taking over the graphic charter, and therefore the visual identity, but also the ergonomic optimisation of the interfaces.

The redesign of a website can also focus on the editorial aspects of a website, especially when we want to reoptimize it for natural referencing: reoptimization of keywords, rewriting of different pages, creation of new pages …